Free tools / SaaS pricing calculator
Enter your revenue goal and price. See how many paying customers and signups you need, and how many you lose to churn each month. Nothing you type leaves your browser. Free, no signup.
"a rule of thumb that can be broken is often if you can save someone a million dollars a year, then you charge one tenth of that, 100,000 a year"
Rob Walling, Startups for the Rest of Us, Episode 847
"only 3% of free users will upgrade to the Premium plan let's take an example let's say you have a free plan and a $10 per month plan that means your average user is worth 30 cents to your business"
Marc Lou, Why your side project makes $0 (at 1:08)
"If you offer multiple tiers —and you probably should— your customers should be encouraged to buy the more expensive tier whenever their value metric figures increase significantly. They win, you win"
Arvid Kahl, Pricing for Calm SaaS Businesses
"for SaaS, for software where you’re running servers and providing an ongoing service each month, this is the worst idea ever. It’s the worst idea since Greedo shooting first. Do not do it. It ruins your exit multiples if nothing else, but it also doesn’t allow you to create business over time"
Rob Walling, Startups for the Rest of Us, Episode 673 (on lifetime deals)
Ask a mentor built only from Rob Walling’s podcasts and posts. Every answer links to where he said it. Three questions free, no signup. Ask Rob Walling about your pricing.
Divide your monthly revenue goal by your monthly price. At $29 a month you need 345 paying customers for $10,000 MRR. At $99 a month you need 102. The price you charge changes the size of the job more than anything else.
Divide the paying customers you need by your signup-to-paid conversion rate. Marc Lou puts free-plan upgrades at about 3%, so 345 paying customers would take about 11,500 free signups. A paid trial or a paywall usually converts far better than a free plan.
Customers who cancel have to be replaced before you grow. With 345 customers and 5% monthly churn, about 18 customers leave every month, so you need 18 new paying customers a month just to stay at your goal.
Start from the value you create, not your costs. Rob Walling's rule of thumb is to charge about a tenth of what you save the customer each year. Arvid Kahl suggests tiers tied to a value metric, so customers move up as they get more out of the product.
Yes. No signup, and nothing you type leaves your browser. To get advice for your own numbers, ask a mentor built from Rob Walling, Arvid Kahl or Marc Lou: three questions are free on each mentor page.